Social Media Reacts
As the Aurora Theater shooting unfolds the social media world reacted as well as some other brands/entities. The current running ‘trends’ on Twitter have a lot to do with the events and news that has unfolded throughout the day.
Using some analytics, the hashtag ‘#theatreshooting’ peaked early morning as the news spread around as seen above.
As shown above several words including Colorado, Victims, and respect were used as more than 5,000 tweets have included the hashtag in just the last hour alone.
It amazes me how social media has been able to showcase just how people can reach out and show their thoughts, emotions, and feelings across the globe to such incidents. My own thoughts and prayers go out to the victims and family members of those who were involved.
In some instances even brands have been apart of the conversation like Starbucks: 
Starbucks, timely posting has a bit of a mix of responses ranging from agreeing with company to asking them to do more. I personally think it was an appropriate status and stands well as a brand that cares and not just a faceless company.
A horrible example of a brand’s posting is the NRA as shown here. As it seems that the posting was timed and planned out the timing simply couldn’t have been any worse. The tweet has since been removed (and it seems as if the Twitter handle itself has been deleted), but not before it was noticed and mentioned all across the social backchannel even becoming on of Twitter’s trending topics. For a brand to not ‘notice’ what was being published and what was being done so in a timely manner is a grave mistake. If there is one thing I’ve learned about interning and our brainstorm it’s that timing is everything. Thumbs down NRA.
Working in the social media world, I was glad to see the support that the globe shows from such an event. How quickly the social world can spread news and thoughts makes it even more pressing that companies stay on top of timely events.
