Now this is what I’m talking about
In an announcement this morning on Good Morning America, Mark Zuckerberg stated that you can now announce that you are an organ donor on Facebook. What does that exactly mean though?
With the change to the Facebook timeline users are able to update life events and with that, now comes the option to state that you are an organ donor. Once you follow the steps, Facebook directs you to Donate Life America where you are able to register in your own state to be an organ donor. A brilliant social concept.
This is using media and social media in a beneficial way that can save lives. Something that I have always wanted to see in action. Now, I understand that there are apps like Facebook Causes and such that do good in the realm of social media, but this is much more powerful to me. Right as I myself put this life event on my Facebook, it pushed to my news feed.
The world of your news feed is crucial for something to remain social and gain movement, and that push within Facebook to become an organ donor is what will make this more than just an app success, but an integral part of potentially saving lives.
The brilliance of it all? It’s completely measurable. The click throughs and the amount of people who donate and become registered is trackable and using Facebook tools will also allow for an aggregation to begin to see what type of people become organ donors.
What about the pitfalls? Well there is the fact that you can place the life event on your timeline and not actually be registered within your state. Also, there is the fact that that those who are already registered may not want to state that on their Facebook. We must also not forget those that don’t want to do this at all, or don’t even have a Facebook - yes they do exist.
In the end though I can see this as becoming a great social movement that combines doing well for others and utilizing a large network like Facebook.
